{
  "asOf": "2026-09-13",
  "retrievedAt": "2026-09-14",
  "period": { "start": "2026-07-16", "end": "2026-09-13" },
  "budget": {
    "approvedAllocation": 1500,
    "currency": "USD",
    "capturedPeriods": [
      { "label": "May account check", "start": "2026-05-01", "end": "2026-05-31", "spend": 0, "source": "Meta Ads Manager, Display Ad Account, Had delivery filter" },
      { "label": "Earlier report", "start": "2026-06-01", "end": "2026-07-15", "spend": 297.78, "source": "Yello Media Performance Report April–July 2026" },
      { "label": "Latest Meta pull", "start": "2026-07-16", "end": "2026-09-13", "spend": 215.20, "source": "Display Ad Account campaign export" }
    ],
    "fatherDayCampaign": {
      "name": "Father's Day Feature",
      "start": "2026-06-01",
      "end": "2026-06-26",
      "spend": 148.24,
      "impressions": 250191,
      "linkClicks": 7686,
      "markets": ["Belize", "Trinidad & Tobago", "Saint Lucia", "Jamaica", "Barbados"],
      "includedInPeriod": "Earlier report"
    },
    "cumulativeCapturedSpend": 512.98,
    "balanceAgainstCapturedSpend": 987.02,
    "percentUsed": 34.2,
    "percentRemaining": 65.8,
    "status": "Provisional until Meta billing and any spend outside the captured account and periods are reconciled."
  },
  "paid": {
    "account": "Display Ad Account",
    "accountId": "396006447837388",
    "currency": "USD",
    "timezone": "La Paz Time",
    "filter": "Campaign impressions > 0",
    "sourceFile": "Display-Ad-Account-Campaigns-Jul-16-2026-Sep-13-2026.csv",
    "accountReach": 211661,
    "campaigns": [
      { "name": "Yello Media - Stop Motion - Who we are Campaign", "spend": 20.31, "impressions": 34287, "linkClicks": 1376, "landingPageViews": 653, "reach": 22461, "purpose": "FindYello traffic" },
      { "name": "Yello - Choose the best team Campaign", "spend": 8.22, "impressions": 32868, "linkClicks": 607, "landingPageViews": 142, "reach": 17133, "purpose": "FindYello traffic" },
      { "name": "Team Loss Campaign", "spend": 25.24, "impressions": 126295, "linkClicks": 1806, "landingPageViews": 577, "reach": 55774, "purpose": "FindYello traffic" },
      { "name": "AC Claymotion Ad - July 25, 2026 Campaign", "spend": 74.93, "impressions": 147833, "linkClicks": 7566, "landingPageViews": 3443, "reach": 74920, "purpose": "FindYello traffic" },
      { "name": "Peppa Spray Trend - Yello - Eye care Campaign", "spend": 0.17, "impressions": 744, "linkClicks": 11, "landingPageViews": 3, "reach": 706, "purpose": "FindYello traffic" },
      { "name": "Peppa Spray Trend - Yello - Eye care Campaign -v2 Campaign", "spend": 56.50, "impressions": 106627, "linkClicks": 6586, "landingPageViews": 3871, "reach": 57278, "purpose": "FindYello traffic" },
      { "name": "Office Closure Sale - Gren", "spend": 29.83, "impressions": 60320, "linkClicks": 553, "landingPageViews": null, "reach": 22398, "profileAndPageVisits": 904, "purpose": "Operational sale support" }
    ]
  },
  "social": {
    "facebookPageId": "321225785580",
    "instagram": "findyellonow",
    "timezone": "Pacific Time",
    "facebook": { "views": 379845, "organicViews": 10017, "paidViews": 369828, "viewers": 150873, "interactions": 330, "linkClicksDisplay": "13K", "visitsDisplay": "3.8K", "follows": 27, "photos": 11, "reels": 5, "stories": 11 },
    "instagramMetrics": { "viewsOnInstagram": 46266, "organicViews": 7740, "paidViews": 38526, "facebookCrosspostedViews": 7962, "combinedViews": 54228, "reachDisplay": "29.7K", "interactions": 511, "linkClicksDisplay": "2.1K", "visits": 530, "follows": 75, "posts": 16, "stories": 12 },
    "publicationLimit": "Meta Content overview: based on up to 200 pieces of content per selected platform.",
    "uniqueCreativeCount": null
  },
  "findYelloUsage": {
    "source": "FindYello Data Studio comparison supplied by stakeholder email; FindYello GA4 property access independently confirmed on 14 September 2026.",
    "metricLabelNote": "The supplied comparison labels its first metric 'Viewer'. It is retained as supplied and is not silently relabelled as GA4 Views.",
    "rows": [
      { "period": "July", "year": 2025, "viewer": 2390, "totalUsers": 1659, "sessions": 1892 },
      { "period": "July", "year": 2026, "viewer": 4029, "totalUsers": 3870, "sessions": 4035 },
      { "period": "August", "year": 2025, "viewer": 1512, "totalUsers": 983, "sessions": 1186 },
      { "period": "August", "year": 2026, "viewer": 2049, "totalUsers": 1772, "sessions": 1892 },
      { "period": "September 1–9", "year": 2025, "viewer": 606, "totalUsers": 436, "sessions": 516 },
      { "period": "September 1–9", "year": 2026, "viewer": 1792, "totalUsers": 1674, "sessions": 1692 }
    ]
  },
  "methods": [
    "Meta Ads Manager: select Display Ad Account, choose 16 July–13 September 2026, select Had delivery, export campaign table. Preserve CSV reporting boundaries and USD currency.",
    "Sum campaign spend, impressions and link clicks. Sum populated landing-page-view cells; blank office-sale value remains unavailable, not zero. Account reach is the Meta table total, not the sum of campaign reach.",
    "Meta Business Suite: Yello Media Group and findyellonow, Insights Results and Content overview, same inclusive dates. Record Facebook and Instagram independently, including organic/ads breakdown and published formats.",
    "Do not add Instagram combined views to Facebook views: the Instagram combined card includes 7,962 Facebook views. Use the 46,266 Instagram-only breakdown instead.",
    "55 platform publications = Facebook 11 photos + 5 reels + 11 stories, plus Instagram 16 posts + 12 stories. Unique creative count is not established.",
    "Meta Ads Manager showed no campaigns with delivery and US$0.00 total spend in the Display Ad Account for 1–31 May 2026. The Father's Day Feature is included within the next period: it delivered 1–26 June and contributed US$148.24 of the earlier report's US$297.78.",
    "Cumulative captured paid spend combines three consecutive, non-overlapping periods: US$0.00 from 1–31 May, US$297.78 from 1 June–15 July and US$215.20 from 16 July–13 September 2026. The US$987.02 balance is the arithmetic difference from the approved US$1,500 allocation, not a billing-system balance.",
    "This period is separate from the earlier report ending 15 July. The website year-over-year comparison comes from the stakeholder-supplied Data Studio table; the named FindYello GA4 property was opened and confirmed, but the exact comparison table was not re-exported from GA4. No CRM, confirmed sales conversion or representative completion data was retrieved. Training inventory is from the existing course pack reviewed 11 August 2026."
  ]
}