Yello Media Group
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Management review · 16 July–13 September 2026

More people are using FindYello.

The same periods, one year apart

FindYello recorded more users and sessions in July, August and 1 to 9 September 2026 than in the same periods in 2025. A user is a person recorded on the site. A session is a visit, so one user may have more than one session.

What this tells us: usage grew during the periods shown. It does not tell us how much of that growth was caused by marketing.

Year-on-year comparison

FindYello usage supplied from Data Studio. September covers 1 to 9 September only.
PeriodTotal users 2025Total users 2026User growthSessions 2025Sessions 2026Session growth
July1,6593,870+133%1,8924,035+113%
August9831,772+80%1,1861,892+60%
September 1–94361,674+284%5161,692+228%
+113%July sessions year over year
+60%August sessions year over year
+228%1–9 September sessions year over year
+284%1–9 September users year over year

What the pattern shows

Each 2026 period had more FindYello users and sessions than its 2025 comparison. This happened while marketing was publishing consistently and running targeted paid activity.

Use this in your next conversation

You can say that more people used FindYello in these comparison periods. Keep the claim there. Sessions are visits, not sales, and Meta clicks do not map one-to-one to FindYello sessions.

Viewer metric and source notes

The supplied table also reports “Viewer”: July 2,390 → 4,029 (+69%); August 1,512 → 2,049 (+36%); 1–9 September 606 → 1,792 (+196%). The source calls this metric “Viewer”, so this report does not rename it “GA4 Views”.

The FindYello GA4 property was opened and confirmed on 14 September 2026. The exact comparison values on this page come from the stakeholder-supplied Data Studio table, pending a matching export from GA4. Meta and website systems use different definitions, attribution rules and timezones.

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